The Connection Between Social Media and Employment

The Connection Between Social Media and Employment

Social media has become an important part of everyone’s life. Nowadays, it’s hard to find someone who doesn’t use Facebook, Twitter, Google+, LinkedIn, or Instagram. Whether we use social networks to connect with family and friends, find a date, or share our passions with others, one thing’s certain: social media is essential.

Most hiring managers today turn to social networks to determine if a potential candidate is the right person for the job. If you know how to use social media to highlight your educational and professional success, you can easily get noticed by a future employer.

What Online Information Do Hiring Managers Look For?  

When they start looking at your social networks, the first thing a hiring manager wants to know is whether your online presence is professional. They are interested in finding out if your values match the company’s values.

job opportunities

Moreover, they look for information about your qualifications. For example, if you are a digital media expert, a hiring manager would probably like to see your online portfolio.

Before social media, hiring managers had no other option than to learn as much about potential candidates during job interviews. Now things are different. They can find you on Facebook or Twitter and review your profiles, which can help them find out a lot about your interests and personality.

Building a Professional Online Presence

It’s obvious that a potential employer can find out a lot about you just by checking your social media accounts. This is why it’s important to show consistency in your online presence.

If you have a LinkedIn account, make sure to update it on a regular basis. You can share information about your education and career on other social networks too. Just make sure that everything you post online matches your resume and job application.

While it may seem unimportant at first, you have to pay attention to the overall look of your social accounts. At LA ORT career college, we advise students to use head shots for their professional profiles, avoiding pictures with other people or in inappropriate situations – you might look great on the beach, but this isn’t the best picture for your potential boss to see.

employment opportunities Because social networks are a place where people
talk to each other, you should be aware of your communications as well. Proper vocabulary and language are important, as well as avoiding swear words, being rude, and leaving tasteless or discriminatory comments.

Most importantly, remember that social networks allow you to present yourself in the best possible light, demonstrating both your qualifications and interests. Social networks are the perfect opportunity to show your personality. Often, this is what separates you from other candidates.

LA ORT & Social Media

If you would like to know more about the impact social media could have on your career, we can offer advice. Whether you want to talk about how LA ORT can help you build a positive online presence or are interested in one of our programs, you can contact us at (800) 998-2678 or visit

LA ORT is a group of nonprofit junior colleges in Los Angeles and Van Nuys provide career training in short term courses.